Concepts are commodity. They are everywhere. Available for free.
Ideas are everywhere, but the most critical question is how.
Follow the trend- How
Buy strength sell weakness- How
Buy relative strength- How
Watch the stock that buck sell offs- How
You must manage risk- How
How is the million dollar question , which often is not answered. Execution is key in any concept. Coming out with new ideas or concepts is easy part. If you can translate that idea in to how, then you have a winning approach.
How to translate ideas in to workable solution is the key. For any concept there are many possible how. Once you start thinking about how do I execute it, your journey begins. If you read earnings is important , translating that concept in to "how to trade earnings" can make you money. Young companies do well, "how to trade IPO's" can make you money. The world is coming to end , "how to find profitable shorts" will help you make money from the calamity.
Mastering how is more critical than ideas. This is true not only of trading, but life in general. If you can translate concepts in to know how, you move ahead. In the corporate world the same thing applies, I have not seen a company ever lacking in ideas, but seen many which have no clue as to how to execute that concept.