See this latest PR gimmick on Google blog.
Carbon Neutrality by end of 2007
Climate change continues to be one of the biggest, most challenging problems our planet faces, and we know that a sustained global effort is needed if we're going to have any hope of reversing its effects. In that spirit, today we're announcing that Google will become carbon neutral by the end of 2007. This is an important step in our long-term pursuit of holistic environmental solutions.
Our plan to neutralize Google's carbon footprint includes three basic strategies:
- reduce energy consumption by maximizing efficiency;
- invest in and use renewable energy sources; and
- purchase carbon offsets for the emissions that we can't reduce directly.
Google Spreadsheet and Doc have basic functions. Beyond that there has been no improvements in them since launch. The charting capabilities in Spreadsheet are so basic that you can't use them for any major work. Blogger is a product, which is many generations behind most other blogging platform. By neglecting it Google has allowed others to take on leadership.
Google Finance is another of Google offering, which needs serious revamp and rethink. Since its launch there has been no serious rethink on it. Considering the fact that Yahoo Finance and Moneycentral have also not been doing any innovation in their offerings for years, this space is ready for some serious innovation. But Google is happy with its half baked approach.
Google looks like a dysfunctional company lacking in serious product focus. The earning growth in core business seems to be making them complacent. Also lacking in Google is marketing culture . Looks like techies are calling all the shots. Soon Google might find itself in same boat as Yahoo.