Since the bull market started in 2002 the internet sector has been the leading sector. So if the market continues to rally GOOG has to participate. Here are some reasons to look at GOOG again at this level.
1 Everyone is now negative on GOOG. Analyst claiming 2000 price on GOOG are history.
2 GOOG remains the 800 pound gorilla in terms of innovation in the internet field.
3 Large scale advertisers are now moving in to internet advertising. I have been studying search results across many categories and in many cases small niche players are being pushed aside by larger companies. The dynamics of advertising industry is such that if Home Depot makes major push online the number two and three have to follow. The players complaining are the niche web only retailers who had the field to themselves till now.
4 Having learned its lesson last quarter GOOG will beat its earning estimates handily.
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