As usual "the Great Leader" Steve Jobs has message for the faithfuls.
Today we make history. Today we change the world. Today we put a dent in the universe. Today -- 29 June 2007 -- we release iPhone. It has taken years of work from all parts of Apple. First advertising, of course. Then feng shui consultants, and design and engineering and manufacturing. Countless emergent designs, countless meetings, countless all-nighters to make every part of the iPhone, from its custom-made integrated circuits to its sleek glass screen and metal case, absolutely perfect. To those of you who serve under me at Apple, I say this: Yes, I have berated you, and insulted you, and exasperated you. Yes, I've fired your friends for no reason, and made you work harder than you ever thought you could work. Yes, I've taken you away from your spouses, your children, your transgendered domestic partners. In some cases your devotion to me has cost you your marriages. You've sacrificed a great deal for this. But has it not been worth it? For the rest of your life, you'll be able to say that you were working at Apple when the iPhone was introduced. You were here on the day when the course of human history was changed forever. Plus, you'll get a free 4-gigabyte iPhone, a $500 value. Not bad, right?
Already, around the United States, thousands of Apple faithful are lining up outside our retail shrines, waiting for iPhone. Some will approach on their bare knees, like pilgrims approaching the shrine of the Virgin of Guadalupe in Peru. Just a few minutes ago we received a report that Apple faithful are also lining up outside retail shrines around the globe, even though those stores do not have iPhones and will not have them for months, maybe years. The response is, in a word, stunning. We are saving the satellite photos showing the clusters and will use them as part of our promotional material. Apple employees, view these photos and see what you have done, and then go home and tell your children -- those smallish people who live in your house, the ones you haven't seen in a couple of years -- tell them, You see those people suffering outdoors, enduring the heat and rain and monsoons just so they can get a cell phone? I did this. This was my work.
And the best part is .....
The iPhone stands for something very simple -- freedom. Apple faithful, you march today in the tradition of the marchers at Selma, in the tradition of Gandhi at the Salt March to Dandi. You have made your point. There are some things, you said, that are worth suffering for. I am proud to have given meaning to your life. I am proud to have invented iPhone and designed iPhone and brought iPhone to the world. I feel, in a way, humbled by your adoration. But in another way not humbled. Anyway. My whole life has built up to this moment. I believe that this is what I was put on the earth to achieve. I thank you all for sharing this historic day with me.
Namaste. Much love. Peace out.